Marketing Executive
- Job Title: Marketing Executive
- Location: Panampilly Nagar, Ernakulam, Kerala 682036
- Employment Type: Full-time
Job Overview:
We are seeking a highly motivated Marketing Executive to assist in the planning, execution, and optimization of our online and offline marketing efforts. The ideal candidate will be passionate about marketing and technology, with an understanding of the latest trends and strategies to help us achieve our business goals. As a Marketing Executive, you will support the marketing team by contributing to campaign development, managing marketing channels, and helping to drive brand awareness and engagement.
Key Responsibilities:
- Assist in the development and execution of marketing strategies and campaigns across various channels (e.g., digital, social media, email, print).
- Create and manage content for websites, blogs, email campaigns, and social media to engage target audiences.
- Conduct market research to identify new marketing opportunities, industry trends, and competitor strategies.
- Manage social media accounts by creating posts, scheduling content, and engaging with followers.
- Coordinate and execute email marketing campaigns, ensuring proper audience targeting and follow-up.
- Assist in the creation of marketing materials such as brochures, presentations, and promotional content.
- Analyze the performance of marketing efforts using analytics tools and prepare reports on key metrics.
- Support event planning and execution, including trade shows, product launches, and webinars.
- Work closely with the sales team to align marketing efforts with business development goals.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience as a Marketing Executive or similar role.
- Strong knowledge of marketing principles, both online and offline.
- Familiarity with marketing automation tools (e.g., Mailchimp, HubSpot) and social media management platforms (e.g., Hootsuite, Buffer).
- Experience in content creation, copywriting, and editing for different marketing channels.
- Knowledge of SEO, SEM, Google Analytics, and other digital marketing tools.
- Strong communication, organizational, and project management skills.
- Ability to multitask, prioritize, and work in a fast-paced environment.
Preferred Qualifications:
- Experience in marketing for technology, software, or IT services industries.
- MBA or advanced degree in marketing or business.
- Experience in B2B or B2C marketing.
- Graphic design skills using software like Adobe Creative Suite or Canva.
- Knowledge of video marketing, influencer marketing, or affiliate marketing.
